This is an anti-smoking ad that uses facts about the effects of smoking to prove a point. Instead of bullets you see cigarettes, showing us that cigarettes are just as harmful as bullets.
Ethos
This Smart Water ad shows Tom Brady speaking to a group of football players. We trust Tom Brady because he is a professional athlete that knows a lot about his game. His body language in the ad is non threatening and really shows that he cares about these players.
Pathos
This ad for Gap's Product (RED) features celebrities wearing the product (RED) clothing in support of the cause. However, you can only see the cause if you red the fine print which is Aids support in Africa. The focus of the ad is the clothing, the celebrities, and creating a trend that supports a great cause.
